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From its humble beginnings as a link-building method, guest blogging has blossomed into a formidable tool for increasing exposure for brands, establishing credibility, and attracting specific audiences. However, there are also enormous risks, despite the enormous potential.  Many writers rush into guest blogging without thinking, only to have their emails ignored, articles rejected, or backlinks removed before publication. Why? The reason being, they are irritating editors, damaging credibility, and, worst of all, hurting SEO by making careless blunders. Nowadays, guest blogging is more than just publishing average content all over the internet. Relationship building, providing real value, and writing to a publication's tone and audience are the three pillars upon which this process rests. Whether you're a seasoned marketer or just starting out, understanding the mistakes to avoid is equally important. To help you increase your chances of getting published, creating significant...